Lost in the noise

I have been nervous about blogging for a while but if you have noticed I have picked it up again. I thought it would be cool to explain what has changed. It could have been a new years resolution, I think having a little more time to do it and a little more confidence in myself os probably closer to the truth. Either that or I have just stupidly decided that I need to practice and no one cares anyway and I probably might end up deleting all of these posts next week anyway.

Part of me was scared of writing stuff down because I decided somewhere in the last few years, writing things down is a permanent document of my point of view on something. Much to the dismay of my fellow blogging friends, I tried to write posts that encyclopedically document an idea or a process. My blog posts (although medium successful) have been static and a tiny bit boring. When I re-read them all at the beginning of the year, I realised it was time for a change.

The other changes came from looking into the content I have been reading. Most of this content, no surprises here, but most of the stuff that I subject myself to can be classified as nontent and clickbait. I only consistently read things on three topics; Tech, Recruitment and Food. Most of this stuff is written by marketers, not practitioners. The tech writers, write for the PR machines of the advertisers that pay their wages with little interest in the subject. The food writers and bloggers have no taste and I don’t think I would trust them to warm me up some soup. As for the so called recruiters that pump out content, most are so far detached from the reality of what is happening that they feed the cottage industry of recruitment noise with little regard to the power (or lack of it) that they have.

So during the conversation I had with myself on the way home this evening, I realised that I started writing stuff on the internet some 18 years ago but none of it has really survived. My myspace doesn’t have a glittering starry background and lonely heart posts from a 13-year-old, my music blog doesn’t exist and I have managed tried to erase most of the shaven head and beardless pictures of me off the internet.

The truth is, that writing a blog is not a permanent reflection but an in the moment snapshot of how you feel. This is my personal blog so I am using it to just take tiny snapshots of myself. I am blogging for me not for you, however if you stumble across this post, then here is a little takeaway.

If you are going to blog, be genuine, be brave and be foolish. Don’t write what you think you should; write with the innocence of a child and with your heart. Don’t write for clicks or impressions, write for a cause, a belief and a reason. The most interesting stories are those that are true and genuine, those are the virals, not boring 5 reasons why robots won’t take your jobs!

With so much noise in the world, I hope that the genuine bloggers will rise again over the content marketers. Some of us will become more discerning readers and we will yearn the original homegrown feel of the true blogger. Enjoy my grammar mistakes, point out my spelling mistakes, comment about the stupid things I say.

I don’t care anymore. I’m writing for myself, not for you!



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