Dear Thief

Something has changed.

I used to get really upset that people like you have been stealing my content to make yourself look good.

Then I came to Asia.

The side of Charles Cham's Organgutan House in Malaysia
In part, it was a piece in Charles Cham’s Orangutan house that inspired this post.

I realised that no one cares about authentic things.

It’s a big world but most people are the same. Success for 99.9% of the world involves flash cars, oversized houses, designer clothes and swanky dinners out. Most people think that faking it till you make it is the way to do it. I know, I made that mistake.

Everyone tells you to be successful you need to hustle. They tell you this is the key to this happiness.

So you don’t have the creativity needed to build and develop your own things so you steal to try to get to the top. Sadly this won’t lead you to happiness or success.

Me getting upset at you won’t allow me to be happy.

So feel free to steal my content.

As growth hackers, pinching ideas and optimising them for our own benefit is at the core of our mindset. Looking at what works and replicating the techniques used is killer when you start getting it right.

Just copy and pasting will only get you so far.

Understanding why things work is what differentiates the true creators from the spammers and thieves. Having your own voice and being you is what generates the fans you are looking for.

If stealing someone else’s content is what starts you on the road to understanding this.

Then please make sure you steal mine.

In his Charles Cham’s shop, just behind the sales person is a sign about copying. If you ever visit Malaka, make sure to get a look, read this if you are interested in understanding more.

To get good at this you should read the book steal like an artist…
and observe some art in the wild. Not comparing myself to Picasso here but innovators like Picasso were working and developing themselves and their art over years and years to find their voice.

If you ever learned to draw,¬†like Picasso did, you first start by learning techniques and classics composition before adding your own flair to it. Picasso didn’t steal ideas, he was inspired by classics to develop new techniques and eventually find his own voice.

Artists work around themes and develop them with their own creative flair. That’s how I see myself. I have been studying this stuff for years, avoiding the mega growth hacks to instead going for a creative development based on themes that work. My writing skills is something I have worked in a lot. I spend hours practising and learning how to do it better. You stealing my art, my creativity and my voice, of course, results in nothing because people will see through you.

But if it helps you on this road, then I am happy to have helped. Your thieving has finally helped me find more peace!

This post was originally written as an email to a thief and then posted in my Facebook Group Growth Hacking Recruiters. Join us if this stuff interests you.

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