What is a Growth Hacking Recruiter?

Hires = Growth. A Growth Hacking Recruiter has a growth mindset and curiously and confidently leverages media, technology, data to hit hiring targets with minimal financial investment. Simply put, they help companies hire more effectively with fewer resources than their competition.

A fine-tuned hiring machine, growth hacking recruiters have mastered the art of targeting and engaging with job seekers at scale. Leveraging advances in technology, communication and information availability. Growth Hacking, when applied to recruitment, allows recruiters to become more agile, rapidly evolving and fixing hiring processes to increase satisfaction for everyone involved.

A Growth Hacking Recruiter has the data skills to analyse what is happening with a role (funnel hacking), the marketing skills to optimise and attract the right candidates (SEO, PPC, UX, Content marketing etc), the technical chops to automate the process (scraping, data enrichment, bots, AI etc) and the mindset that constantly drives growth!

Having a Growth Hacking Recruiter on your team will make you more hires, grow your brand and optimise every element of your hiring process.

Growth hacking is a mindset, so are the Growth Hacking Recruiters; A new breed of recruiters who can find the information they need to help companies scale teams successfully. Constantly adapting and adopting, the growth hacking recruiter is taking advantage of the newest technologies, data sources, marketing tactics and shared consciousness to rapidly test things, finding what works and exploiting them to make more hires.

I adopted the growth hacking mindset and applied it to hiring and it worked. By adopting the guidelines below, you can do it too!

Hires = Growth

 

Hires = Growth. A Growth Hacking Recruiter persistently Chases Growth, Design for people, tests ideas, builds on Failures, Use Data, Measure things, Automate, Listen to feedback

 

This stuff is not new, it’s old.

It’s 2018 people, if you can’t use the internet to make hires, you need to learn NOW. Growth Hacking applied to recruitment was first written about by Nick Marsh in 2014 in an attempt to coin the term Talent Hacker. At the beginning of 2018 Jan Tegze, predicted growth hacking would be more important in recruiting than AI in 2018.

This is because it’s EASY and FREE to implement.

Having now been working on this in companies since 2014. Soaking in knowledge and building a network of recruiting experts around the world in my search for Talent Hacks. Jan and my vision was that to accelerate the adoption by building a group focused on this we would have a way to share growth hacking tips and tricks that actually work for recruiters.

The community has grown to more than 1500+ members, all recruiters actively engaging in growth hacking the hiring process and there way

They share articles focused around;

  • Information retrieval & Scraping
  • Automation and Bots
  • Digital & Content Marketing (SEO, PPC, Virals, Blogging etc)
  • The dark arts of Engagement & Hacking

As well as questions, real-world hacks, personal growth stories, life hacks, productivity tricks, collaborative projects and challenges.

As a growth hacking Recruiter, I have chased growth in all elements of my life. If you would like to receive all of the information I have learned. Everything I think you need to succeed as a recruiter, growth hacking your way to success, sign up on our landing page.

Join our free community of thousands of growth hacking recruiters around the world sharing tips and tricks that work to help you hire and grow.

Join the biggest and best community of growth hacking recruiters on GrowthHackingRecruiters.com

Still not convinced? Here is one of the first ever video’s we made to explain how Growth Hacking Recruitment works and how to start adopting the mindset.

RECRUITERS, THIS WILL MAKE YOU AWESOME IN 2018

I wrote this rant on DBR the other day about the people who are always trying to break the recruitment industry. Breaking the recruitment industry is my favorite subject of conversation, I have written about a couple of times before. I start every year blogging about it because I do believe there are still lots of things that need to change in the world of recruitment. Last year I said.

Let not try and break recruitment, let’s get together and build a worldwide community that makes all the recruiters better!

Now DBR has over 1000 members and continues to grow. We are definitely not the only recruitment community out there either. From the Recruiters Online Facebook group to the Recruiters Kitchen in Paris, all of these recruiters getting to know each other and helping each other is making recruitment better for everyone!

So to all of those of you that are still writing “Recruitment is Broken”, I stand by my previous post’s, it is not a wave of bright-eyed and eager tech entrepreneurs armed with Blockchains and Algorithms that will break recruitment.

It’s us recruiters who will fix our industry!

It’s down to every member of the global recruiting community that recruitment is getting better.

We have only just begun!

Here are my tips on how to be an awesome recruiter in 2018. It’s my rant from the other day in a more constructive of 2017 esque Broetry for those of you that are not DBR members,  the DBR members will remember a few of these lines! 

I hope this will help you be awesome at hiring in 2018. Please share it on your company slack, email lists or and print it out for the people that still don’t have the internet. It is up to all of us involved in hiring to fix Recruitment.

Recruiters aren’t evil, or whatever else Google cares to say about us.

Tech won’t break recruitment, it will make it better.

It’s up to us the recruiters to fix recruitment.

It’s up to us to tell everyone involved!

Not everyone will be happy with a hiring experience.

Not everyone can get the job but if we all work together we can make hiring awesome together!

Here are my tips in general on how to be awesome at hiring in 2018!

These are practical tips for anyone hiring.

Stop writing bland emails

Be Human

Think, People first

Hello, we are hiring people here…

Put yourself in the shoes of the job seeker

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Get to know who you recruit for

They probably had it written on the door when you walked in. Convincing stories from people in the company are the easiest way to persuade someone to work there.

Get to know who you recruit

You literally just have to walk up to them and ask them things about their job and their industry. My favorite question to ask people is, how would you like to be recruited?

Understand your competitors

Either in locations or industry or role. Finding out about those companies is simple, try stuff like Owler or Blind or Google Maps.

Partner with your hiring manager

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Search with them

Literally, sit down, open up your laptop, go on your fave search engine and search for who they want to hire on a database.

Communicate with Clarity

That takes practice, I’m not sure that I am the best to help you on that one, but try it!

Think about what you can automate

Why do 3 emails when you can do 1? Everyone one enjoys things that are efficient!

Advertise

Write decent job ads.

Everyone has different ideas about job ads, so post a couple of different ones if you have to!

Make applying easy

Seriously. I get so bored after looking at a form for more than a few minutes!

Show off your team

You are probably going to need a hashtag and lots of pom poms.

Ask the people who are on the team to show it off too

They will get you referrals, reward them well, they will get you more referrals!

Ask for feedback

It does open up the door for rants and it can be tough to swallow, but ask for it anyway with a simple form. Did I do OK today?

Give Feedback

Constructively and honestly!

Be honest with hiring managers

Use Data, its hard to argue with numbers.

Say No – Often!

Try and do it over the phone, I know its hard but you are not going to hire everyone.

You are a gate keeper, you can’t let everyone past.

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Design for Privacy

Yep, we are recruiters, we deal with sensitive data.

Make sure you know how to approach that!

(Oh and GDPR Regulation – this is the newest problem on recruiters list in 2018)

Document

Keep notes, write stuff down. Tag Candidates. I can’t believe I’m still saying this.. seriously.

Analyse

Oh man… there is so much interesting data in recruitment, start here.

Share data

Open up that magic black box of recruitment to the world! (HT Buckland) Telling people it takes 50 interviews to make a hire makes for an interesting conversation.

Help people out that need it

Sometimes it just means looking at their CV with them and showing them how to search for jobs other times and introduction!

Read things

Hung Lee’s Recruiting BrainFood is probably the best place to start!

Don’t believe everything you read

Seriously, especially if it is about recruitment.

Find a community

Specifically, one where you have similar people who face similar problems.

Contribute to it

Don’t just lurk. Write, rant, talk, laugh, post stuff your reading.

Share your best ideas

People need to be inspired!

Ask questions when you are stuck

I do, it helps me get better.

Don’t be scared to Fail

Failing is the best way to learn. I fail all the time.

If you are nice, you will tell me when you do so I can get better too!

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YOU CAN READ MY FIRST POST ABOUT BREAKING RECRUITMENT 

MY FOLLOW UP POST ABOUT FIXING RECRUITMENT

PLEASE SHARE AND FOLLOW MY BLOG. I LIKE THE COMMENTS TOO!