What is a Growth Hacking Recruiter?

Hires = Growth. A Growth Hacking Recruiter has a growth mindset and curiously and confidently leverages media, technology, data to hit hiring targets with minimal financial investment. Simply put, they help companies hire more effectively with fewer resources than their competition.

A fine-tuned hiring machine, growth hacking recruiters have mastered the art of targeting and engaging with job seekers at scale. Leveraging advances in technology, communication and information availability. Growth Hacking, when applied to recruitment, allows recruiters to become more agile, rapidly evolving and fixing hiring processes to increase satisfaction for everyone involved.

A Growth Hacking Recruiter has the data skills to analyse what is happening with a role (funnel hacking), the marketing skills to optimise and attract the right candidates (SEO, PPC, UX, Content marketing etc), the technical chops to automate the process (scraping, data enrichment, bots, AI etc) and the mindset that constantly drives growth!

Having a Growth Hacking Recruiter on your team will make you more hires, grow your brand and optimise every element of your hiring process.

Growth hacking is a mindset, so are the Growth Hacking Recruiters; A new breed of recruiters who can find the information they need to help companies scale teams successfully. Constantly adapting and adopting, the growth hacking recruiter is taking advantage of the newest technologies, data sources, marketing tactics and shared consciousness to rapidly test things, finding what works and exploiting them to make more hires.

I adopted the growth hacking mindset and applied it to hiring and it worked. By adopting the guidelines below, you can do it too!

Hires = Growth

 

Hires = Growth. A Growth Hacking Recruiter persistently Chases Growth, Design for people, tests ideas, builds on Failures, Use Data, Measure things, Automate, Listen to feedback

 

This stuff is not new, it’s old.

It’s 2018 people, if you can’t use the internet to make hires, you need to learn NOW. Growth Hacking applied to recruitment was first written about by Nick Marsh in 2014 in an attempt to coin the term Talent Hacker. At the beginning of 2018 Jan Tegze, predicted growth hacking would be more important in recruiting than AI in 2018.

This is because it’s EASY and FREE to implement.

Having now been working on this in companies since 2014. Soaking in knowledge and building a network of recruiting experts around the world in my search for Talent Hacks. Jan and my vision was that to accelerate the adoption by building a group focused on this we would have a way to share growth hacking tips and tricks that actually work for recruiters.

The community has grown to more than 1500+ members, all recruiters actively engaging in growth hacking the hiring process and there way

They share articles focused around;

  • Information retrieval & Scraping
  • Automation and Bots
  • Digital & Content Marketing (SEO, PPC, Virals, Blogging etc)
  • The dark arts of Engagement & Hacking

As well as questions, real-world hacks, personal growth stories, life hacks, productivity tricks, collaborative projects and challenges.

As a growth hacking Recruiter, I have chased growth in all elements of my life. If you would like to receive all of the information I have learned. Everything I think you need to succeed as a recruiter, growth hacking your way to success, sign up on our landing page.

Join our free community of thousands of growth hacking recruiters around the world sharing tips and tricks that work to help you hire and grow.

Join the biggest and best community of growth hacking recruiters on GrowthHackingRecruiters.com

Still not convinced? Here is one of the first ever video’s we made to explain how Growth Hacking Recruitment works and how to start adopting the mindset.

Growth = More content fewer blog posts?

Believe it or not, I’m mega hung up about writing articles on my blog…

Hung up cos I always want them to be perfect.

I wrote at the beginning of last year that I was going to be less hung up about it.

I felt I was drowning in the noise of nontent that everyone was publishing.

But the goals I set out for myself didn’t work and I ended 2017 more frustrated than ever at my lack of ability to write loads of great content on my blog. I wasn’t sure what is going wrong until I did some research and some soul-searching.

If you read or watch anything about personal branding, marketing or growth hacking, they all talk about having a clearly defined goal, I don’t have one for this blog.

This blog is purely self-promotion through self-discovery.

This is my personal portfolio.

With that in mind, I thought I would continue to write about my personal development and use it to develop my writing and my ideas. Use it to test the things I want to work on.

I set out with the best of intentions, last year I just couldn’t get it right.

So this year, I set out with more of a no fear approach and have been testing a bunch of other ways to get my message out there, to increase my reach. My goal continues to be to help people in my network and outside of it get better at recruiting and job hunting!

Its been a few months and I feel like I am starting to get my groove on.

Time to tell you all a bit about what I have done so far.

Screen Shot 2018-03-11 at 2.41.14 PM

For trisrevill.com

What did I do?

I looked at my audience and asked myself what do people want from me and what can I give them?

My audience can be easily broken down into 3 segments;

  1. Recruiters who follow me to find out about the latest tools and trends in hiring
  2. Job seekers and potential candidates
  3. Friends, colleagues and family.

During my personal brand audit, I figured out that my largest audience is on LinkedIn, I tweet about stuff but it is predominantly personal and my facebook is pretty terrible. The content that was most successful last year was honest, authentic and a little bit ranty.

The “sourcers are not baby recruiters” post was the best because it was my personal beliefs mixed with some cool recruiting science and tips.

Having taken a look at what happened last year it was time to sit down and write some goals for what I want to achieve with my personal and professional brand.

  1. Do more stuff that people enjoy and share.
  2. Get better at Facebook (it is after all the worlds biggest social platform)
  3. Do more stuff that helps people with their career.
  4. Help more people have a voice.
  5. Do more with Video!

Let me tell you how I have got on with it so far.

1. Do more stuff that people enjoy and share

I read some marketing books and growth hacking books and started watching stuff on virals on youtube and talked to people about it!

The number one rule here that I seem to be getting from everyone is Add Value.

I am still not sure what that means, but I am trying to do more stuff that helps people get better. Over my testing period, I have now learned to ask myself these two questions as I am posting or doing stuff;

  • Does this help someone do something better?
  • Is this the real me?

Will probably have to revisit this again in the next few months as I start to have more stuff shared by people.

2. Get better at Facebook

This has taken a bunch of bunch of different avenues as Facebook has become a beast of a platform. My first step was to take a look and see what other people are posting and thus spend a bit more time on facebook consuming content from recruiters and people with interesting personal brands.

I realised I needed to learn more about it so with the help of Jan Tegze I started a Facebook Group around a subject that I am really interested in, Growth Hacking, join if you fancy. Its all about how growth hacking techniques can apply to recruitment and there are some amazing people in it that are sharing loads of awesome stuff!

That seems to be working really nicely and I am making loads of awesome new recruitment friends. Below are the stats since the beginning of the year!

Screen Shot 2018-03-11 at 1.23.07 PM

I also revisited something

messenger_code_712357175631867 (1)

My Facebook BOT

Have a GO!

Now should I start predominantly posting on my facebook page or keep my Facebook audience on my personal Facebook?

3. Do more stuff that helps people with their career.

Did you read my first post of the year?

More in the works, but don’t worry.

That’s my day job!

4. Help more people have a voice.

That’s why I’m writing this.. to help you!

Have you seen my posts on LinkedIn?

5. Do more with Video!

Screen Shot 2018-03-11 at 3.55.29 PM

Ta Da!

A YouTube Channel…

Not such good stats but its just the beginning!

What do you think?

RECRUITERS, THIS WILL MAKE YOU AWESOME IN 2018

I wrote this rant on DBR the other day about the people who are always trying to break the recruitment industry. Breaking the recruitment industry is my favorite subject of conversation, I have written about a couple of times before. I start every year blogging about it because I do believe there are still lots of things that need to change in the world of recruitment. Last year I said.

Let not try and break recruitment, let’s get together and build a worldwide community that makes all the recruiters better!

Now DBR has over 1000 members and continues to grow. We are definitely not the only recruitment community out there either. From the Recruiters Online Facebook group to the Recruiters Kitchen in Paris, all of these recruiters getting to know each other and helping each other is making recruitment better for everyone!

So to all of those of you that are still writing “Recruitment is Broken”, I stand by my previous post’s, it is not a wave of bright-eyed and eager tech entrepreneurs armed with Blockchains and Algorithms that will break recruitment.

It’s us recruiters who will fix our industry!

It’s down to every member of the global recruiting community that recruitment is getting better.

We have only just begun!

Here are my tips on how to be an awesome recruiter in 2018. It’s my rant from the other day in a more constructive of 2017 esque Broetry for those of you that are not DBR members,  the DBR members will remember a few of these lines! 

I hope this will help you be awesome at hiring in 2018. Please share it on your company slack, email lists or and print it out for the people that still don’t have the internet. It is up to all of us involved in hiring to fix Recruitment.

Recruiters aren’t evil, or whatever else Google cares to say about us.

Tech won’t break recruitment, it will make it better.

It’s up to us the recruiters to fix recruitment.

It’s up to us to tell everyone involved!

Not everyone will be happy with a hiring experience.

Not everyone can get the job but if we all work together we can make hiring awesome together!

Here are my tips in general on how to be awesome at hiring in 2018!

These are practical tips for anyone hiring.

Stop writing bland emails

Be Human

Think, People first

Hello, we are hiring people here…

Put yourself in the shoes of the job seeker

giphy

Get to know who you recruit for

They probably had it written on the door when you walked in. Convincing stories from people in the company are the easiest way to persuade someone to work there.

Get to know who you recruit

You literally just have to walk up to them and ask them things about their job and their industry. My favorite question to ask people is, how would you like to be recruited?

Understand your competitors

Either in locations or industry or role. Finding out about those companies is simple, try stuff like Owler or Blind or Google Maps.

Partner with your hiring manager

giphy1

Search with them

Literally, sit down, open up your laptop, go on your fave search engine and search for who they want to hire on a database.

Communicate with Clarity

That takes practice, I’m not sure that I am the best to help you on that one, but try it!

Think about what you can automate

Why do 3 emails when you can do 1? Everyone one enjoys things that are efficient!

Advertise

Write decent job ads.

Everyone has different ideas about job ads, so post a couple of different ones if you have to!

Make applying easy

Seriously. I get so bored after looking at a form for more than a few minutes!

Show off your team

You are probably going to need a hashtag and lots of pom poms.

Ask the people who are on the team to show it off too

They will get you referrals, reward them well, they will get you more referrals!

Ask for feedback

It does open up the door for rants and it can be tough to swallow, but ask for it anyway with a simple form. Did I do OK today?

Give Feedback

Constructively and honestly!

Be honest with hiring managers

Use Data, its hard to argue with numbers.

Say No – Often!

Try and do it over the phone, I know its hard but you are not going to hire everyone.

You are a gate keeper, you can’t let everyone past.

giphy4

Design for Privacy

Yep, we are recruiters, we deal with sensitive data.

Make sure you know how to approach that!

(Oh and GDPR Regulation – this is the newest problem on recruiters list in 2018)

Document

Keep notes, write stuff down. Tag Candidates. I can’t believe I’m still saying this.. seriously.

Analyse

Oh man… there is so much interesting data in recruitment, start here.

Share data

Open up that magic black box of recruitment to the world! (HT Buckland) Telling people it takes 50 interviews to make a hire makes for an interesting conversation.

Help people out that need it

Sometimes it just means looking at their CV with them and showing them how to search for jobs other times and introduction!

Read things

Hung Lee’s Recruiting BrainFood is probably the best place to start!

Don’t believe everything you read

Seriously, especially if it is about recruitment.

Find a community

Specifically, one where you have similar people who face similar problems.

Contribute to it

Don’t just lurk. Write, rant, talk, laugh, post stuff your reading.

Share your best ideas

People need to be inspired!

Ask questions when you are stuck

I do, it helps me get better.

Don’t be scared to Fail

Failing is the best way to learn. I fail all the time.

If you are nice, you will tell me when you do so I can get better too!

giphy2

___________

YOU CAN READ MY FIRST POST ABOUT BREAKING RECRUITMENT 

MY FOLLOW UP POST ABOUT FIXING RECRUITMENT

PLEASE SHARE AND FOLLOW MY BLOG. I LIKE THE COMMENTS TOO!

Lost in the noise

I have been nervous about blogging for a while but if you have noticed I have picked it up again. I thought it would be cool to explain what has changed. It could have been a new years resolution, I think having a little more time to do it and a little more confidence in myself os probably closer to the truth. Either that or I have just stupidly decided that I need to practice and no one cares anyway and I probably might end up deleting all of these posts next week anyway.

Part of me was scared of writing stuff down because I decided somewhere in the last few years, writing things down is a permanent document of my point of view on something. Much to the dismay of my fellow blogging friends, I tried to write posts that encyclopedically document an idea or a process. My blog posts (although medium successful) have been static and a tiny bit boring. When I re-read them all at the beginning of the year, I realised it was time for a change.

The other changes came from looking into the content I have been reading. Most of this content, no surprises here, but most of the stuff that I subject myself to can be classified as nontent and clickbait. I only consistently read things on three topics; Tech, Recruitment and Food. Most of this stuff is written by marketers, not practitioners. The tech writers, write for the PR machines of the advertisers that pay their wages with little interest in the subject. The food writers and bloggers have no taste and I don’t think I would trust them to warm me up some soup. As for the so called recruiters that pump out content, most are so far detached from the reality of what is happening that they feed the cottage industry of recruitment noise with little regard to the power (or lack of it) that they have.

So during the conversation I had with myself on the way home this evening, I realised that I started writing stuff on the internet some 18 years ago but none of it has really survived. My myspace doesn’t have a glittering starry background and lonely heart posts from a 13-year-old, my music blog doesn’t exist and I have managed tried to erase most of the shaven head and beardless pictures of me off the internet.

The truth is, that writing a blog is not a permanent reflection but an in the moment snapshot of how you feel. This is my personal blog so I am using it to just take tiny snapshots of myself. I am blogging for me not for you, however if you stumble across this post, then here is a little takeaway.

If you are going to blog, be genuine, be brave and be foolish. Don’t write what you think you should; write with the innocence of a child and with your heart. Don’t write for clicks or impressions, write for a cause, a belief and a reason. The most interesting stories are those that are true and genuine, those are the virals, not boring 5 reasons why robots won’t take your jobs!

With so much noise in the world, I hope that the genuine bloggers will rise again over the content marketers. Some of us will become more discerning readers and we will yearn the original homegrown feel of the true blogger. Enjoy my grammar mistakes, point out my spelling mistakes, comment about the stupid things I say.

I don’t care anymore. I’m writing for myself, not for you!